Quick Answer: What Is Unique Open Rate?

What is a click to open rate?

The click-to-open rate (CTOR) compares the number of unique clicks to unique opens.

This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action..

Whats a good open rate?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

How is open rate calculated?

Email Open Rate It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.)

Why is it difficult to track open rate?

It becomes difficult to even use a measurement we all acknowledge as inaccurate to measure trends — it’s hard to gauge if an increase in open rate is due to your amazing offer and creative — or if it’s due to some other change. And that, Chris explains, depends on your audience.

What is the difference between open rate and click to open rate?

Open Rate: the percentage that measures unique opens compared to the total number of messages delivered to your list. Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails.

What does clicks per unique opens mean?

Click per Unique Open rate gives you the percentage of unique subscribers who opened your campaign and clicked on the link inside, at least once.

What are unique email opens?

A unique open is how many people have opened your email. So the difference is you could have 200 opens on an email but only 10 people have opened it 10 times. Or you could have 200 opens and 200 people had opened it. Example: Contact A opens the email 5 times.

What is the difference between total Opens and unique opens?

Total opens represent the sum total of all opens for the campaign. Unique opens represent the number of unique individuals that opened the email. For example, if your email is opened by a particular recipient 15 times, that would count towards your totals as 15 total opens and 1 unique open.

What is a unique open on Facebook?

The difference between the two types of opens is that Unique opens is defined as the number of the distinct recipients that have opened your campaign. … The Total opens number on the other hand equals the total number of times that your campaign has been opened by all the recipients who have received it.

What does unique opens mean on Facebook?

Definition. Unique Opens. The number of unique people who viewed one or more active stories in the past 28 days. This number updates daily.

What is a good unique open rate?

Nailing down an average open rate is somewhat difficult because it can vary from industry to industry. However, the average open rate usually hovers between 15% and 25%. The open rate is calculated by dividing the number of unique opens by the number of bounced emails minus the number of bounced emails.

What are unique clicks?

Unique Clicks: Represents how many Subscribers clicked on your links. So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two.

What does unique clicks mean on Mailchimp?

Unique Clicks are the number of times that a link in your email was clicked by individual Subscribers. The repeated clicks on links (when a user clicks on a link several times) are not considered. Total Clicks. Total number of times tracked links were clicked by recipients.

How is unique open rate calculated?

To determine the open rate for an email campaign, the number of unique opens is divided by the number of emails sent, minus those that bounced.

How do you increase open rate?

Here’s the key points for you to take away and use the next time you send an email to increase email open rates:Use 6 to 10 words in your subject lines to get the best open rate.Send your email campaigns during the work day and after lunch.Personalize subject lines with the reader’s name.Use a recognizable sender name.More items…•

What is a good email open rate 2020?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

What is the difference between click rate and click through rate?

Click rate is the percentage of people who were delivered your email that clicked through. Click through rate is the percentage of people who opened your email that clicked through.